Case Study · AI & Small Business
A Denver electrician’s full digital + AI rebuild.
How Lakeside Lender took APB Electric off Wix and a notebook — onto a self-hosted website, AI lead capture, a voicemail agent, and a field-operations platform Aaron owns outright.
Denver, Colorado · Residential + light commercial · Aaron’s own shop since 2021, after years working the trade in Colorado · Live site: apbelectric.com
| Client | APB Electric — Denver, Colorado |
| Trade | Residential + light commercial electrical |
| Owner | Aaron — owner-operator; his own shop since 2021 |
| Digital presence launched | 2026 |
| Live site | apbelectric.com |
| Engagement scope | Website rebuild (Wix → self-hosted WordPress), AI lead capture + call tracking, AI voicemail agent, Lakeside Fieldstack (first tenant), pricing intelligence |
The ask
APB had an aging Wix site and was running the business out of a phone and a notebook. Aaron needed a digital front door that matched how he actually works — transparent pricing, photo-to-quote speed — and back-office systems that didn’t lock him into someone else’s subscription.
What I built
- A self-hosted website — rebuilt off Wix onto a production WordPress stack running on hardware I own, then migrated the domain (Wix → registrar → Cloudflare) without downtime. The site leads with APB’s real edge: prices up front, the quote is the bill, text a photo and get a same-day quote.
- AI lead capture + call tracking — every call and form wired to a tracking layer so no lead falls through the cracks.
- An AI voicemail agent — missed calls get caught, triaged, and turned into a same-day callback instead of a lost job.
- A field-operations platform (Lakeside Fieldstack) — APB is the first tenant on a system I built for the trades: a quote builder seeded from APB’s own pricing history, role-aware job dispatch, and an automated Google-review flow. No Jobber, no Housecall Pro — Aaron owns the data and the system.
- Pricing intelligence — I took APB’s historical job data and turned it into a flat-rate menu, then flagged where the prices were leaving margin on the table.
The thesis
Lakeside rebuilt apbelectric.com end to end and shipped it in a single day: ten theme files, seven pages, a consolidated ElectricalContractor structured-data block with a six-service catalog and ten named service cities, and a published three-tier price list. The third-party call pixel was retired in favor of a Twilio-tracked line on the number carried by every call-to-action, so inbound volume, answer rate, and talk time are now measured rather than guessed. Every change shipped behind a timestamped rollback point and a syntax-lint gate. No testimonial, client name, or project detail was published without permission.
No fake reviews. No invented client names.
The APB site says plainly that the business is newly launched and shows no reviews, rather than filling the space with placeholder testimonials. Recent Work uses categorized job descriptions with no invented client names and no invented project specifics, and the rule is written into the template itself: published only with the customer’s permission.
Every claim on a Lakeside-built page traces to a verifiable source — a live page, an inventory record, a manufacturer release, or a written answer from the owner. Anything that cannot be traced does not ship.
Aaron owns all of it — the site, the data, the AI agents, the hardware. Nothing rented, nothing held hostage. Cancel me and it keeps running. That’s the difference between buying a subscription and being handed the keys.
APB runs small by design — Aaron is on every job and every quote, and when a bigger job calls for an extra set of hands, the work still meets Aaron’s bar.
If you run a small business or a trade
APB is the engagement shape for an owner-operator who’s outgrown a brochure website and a notebook. The same playbook — website, AI lead capture, voice, a field-ops platform, pricing intelligence — scoped to how your business actually runs, built on hardware you own. Conversation, not commitment.