Action Watersports sells MasterCraft and Balise Pontoons from two North Texas stores, in Lewisville and Fort Worth — serving a 47-county territory across North and East Texas and southern Oklahoma, home to roughly 50 boating lakes and anchored in Dallas–Fort Worth, one of the country’s top inboard towboat markets. This is what the first 30 days of the engagement shipped.
Completed in the first 30 days
- Diagnosed and resolved an account-level hold that had kept the dealership’s Google Ads account from serving
- GA4 stood up as the single source of truth for leads — the dealer platform reports no source attribution at all
- Call tracking split by store, with a dedicated tracked number for each location
- A written SEO plan, implemented — page titles and descriptions rewritten to say what the dealership actually sells, plus crawl-path fixes so search engines find inventory on purpose
- 53 unique inventory URLs under automated search-index submission — 42 on the first run — with a proven fail-safe: when source sitemaps returned nothing on 2026-07-29, the job aborted rather than wiping its known-URL list
- Google Business Profiles for both stores set up correctly and put on a posting cadence
- A twelve-account coordinated-review investigation built and filed — an eighteen-signal detection rubric, every profile documented and scored, three Google case IDs kept alive past the first denial